Enhancing Human and Urban Capital: A Value-Oriented Approach

Cultural Heritage (CH), in its tangible and intangible dimension, can represent an extraordinary engine for sustainable transformation and reactivation processes in abandoned and underused urban spaces. The regenerative potential of CH requires the identification of innovative operating models and strategies, able to strengthen common resources, starting from the acknowledgment and the enhancement of human and urban capital. This value-oriented approach was experimented in the Bologna University area by the EU Horizon 2020 project ROCK—Regeneration and Optimisation of Cultural Heritage in creative and Knowledge cities (GA 730280) through a series of pilot actions. Among them, the temporary transformation of Piazza Rossini.