La quantificazione della vita quotidiana: performance, datificazione e medicalizzazione

The aim of this study is to investigate and verify whether some feautures of the neoliberal society are present in apps for diet and mental wellbeing. The four components are: quantification, medicalization, gamification and emphasis on performance. On this basis, we carried out a content analysis on the texts, the design and some comments related to three apps for dieting and two apps for mental wellbeing. From our analysis it can be stated that the four features are 'emobied' in the apps we took into consideration. Moreover, these four characteristics may become part of a framework to analyse and carry out social research into the context of digital health, consumption and neoliberism.