Our media landscapes are rapidly evolving. In a new era of digital content, media organisations are trying to build innovative new formats, business models and companies to both attract and retain audiences. But understanding the bigger picture of any country’s media industry is hard. From stalwarts to start-ups, revenue to regulation, agencies to associations, universities to unions, the media landscape of each country is unique. This paper sheds light on the main characteristics of the Italian media landscape.
Italy - Media Landscape
Matteo Gerli
2017
Abstract
Our media landscapes are rapidly evolving. In a new era of digital content, media organisations are trying to build innovative new formats, business models and companies to both attract and retain audiences. But understanding the bigger picture of any country’s media industry is hard. From stalwarts to start-ups, revenue to regulation, agencies to associations, universities to unions, the media landscape of each country is unique. This paper sheds light on the main characteristics of the Italian media landscape.File in questo prodotto:
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