Stylistic design engineering (SDE) applied to a new E-segment sport Sedan

The present work is a case study about the application of the methodology named Stylistic Design Engineering (SDE), that is an approach to develop car design projects in the industrial world. For attending this goal, it was chosen the E-segment car products, in particular following the necessity to fill a gap in the Alfa Romeo's market, which offers currently only models in A, B, SUV and coupe´ segments and needs a kind of model that could be successful in the market. In fact Alfa Romeo does not own a E-segment sport sedan flagship car model for years now (the last one was the 166). Based on this assumption and the fact that the largest car manufacturers are currently investing heavily on E segment cars, it was interesting to think about a new Alfa Romeo flagship model, maybe named with glorious name Alfetta. In the following pages will be illustrated the summary of the path that led to the final product following the instructions of SDE.