A new SUV conceived by stylistic design engineering (SDE)

Stylistic Design Engineering (SDE) is an engineered method developed for creating a structured way to realize Car Design Projects. SDE is composed by the following steps: (1) Stylistic Trends Analysis; (2) Sketches; (3) 2D CAD Drawings; (4) 3D CAD Models; (5) Rendering; (6) Solid Stylistic Model (defined also styling maquettes). In the present paper, SDE is applied to a new SUV, in particular to a new possibility of launching a new FIAT Campagnola, an off-roader that was very successful in the 1950s -1970s. This project deals with the exernal redesign of Fiat Campagnola. It has been carried out using various design technologies and methodologies that will be further explained in details, such as the Pininfarina method, the QFD (Quality Function Deployment) method, Benchmarking e Top Flop analysis. The work has been organized according to different phases. At first it has been studied the Fiat style, an essential step to understand better the features of the brand and also the main characteristics carried out during the decades. Later we carried on with the phase of the freehand sketches, being inspired by what was previously learned in every single step of study. This phase continued until a satisfactory form was found by analyzing and discarding the various proposals of the various types of style. Once the proposal was choosen, then the three-dimensional shape was obtained and on which it was possible to evaluate proportions and dimensions, also thanks to rendering software. All the analysis methodologies required for the quality of the project mentioned before have been used during all these phases.