The entry - completely rewritten and expanded for the 3rd edition of the Encyclopedia - offers a thorough overview of studies in the translation of advertising material. Particular attention has been devoted to multimodal and intersemiotic approaches, interculturality, and non-Western authors, especially those whose market-driven views that - together with the critical and feminist perspectives adopted by other scholars - appear promising new areas of research on the translation of advertising.

I. Torresi (2020). Advertising. Oxon e New York : Routledge.

Advertising

I. Torresi
2020

Abstract

The entry - completely rewritten and expanded for the 3rd edition of the Encyclopedia - offers a thorough overview of studies in the translation of advertising material. Particular attention has been devoted to multimodal and intersemiotic approaches, interculturality, and non-Western authors, especially those whose market-driven views that - together with the critical and feminist perspectives adopted by other scholars - appear promising new areas of research on the translation of advertising.
2020
Routledge Encyclopedia of Translation Studies, Third Edition
14
18
I. Torresi (2020). Advertising. Oxon e New York : Routledge.
I. Torresi
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/721042
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