The entry - completely rewritten and expanded for the 3rd edition of the Encyclopedia - offers a thorough overview of studies in the translation of advertising material. Particular attention has been devoted to multimodal and intersemiotic approaches, interculturality, and non-Western authors, especially those whose market-driven views that - together with the critical and feminist perspectives adopted by other scholars - appear promising new areas of research on the translation of advertising.
Advertising
I. Torresi
2020
Abstract
The entry - completely rewritten and expanded for the 3rd edition of the Encyclopedia - offers a thorough overview of studies in the translation of advertising material. Particular attention has been devoted to multimodal and intersemiotic approaches, interculturality, and non-Western authors, especially those whose market-driven views that - together with the critical and feminist perspectives adopted by other scholars - appear promising new areas of research on the translation of advertising.File in questo prodotto:
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Torresi_RETS3_perIris.pdf
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