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EnglishThe entry - completely rewritten and expanded for the 3rd edition of the Encyclopedia - offers a thorough overview of studies in the translation of advertising material. Particular attention has been devoted to multimodal and intersemiotic approaches, interculturality, and non-Western authors, especially those whose market-driven views that - together with the critical and feminist perspectives adopted by other scholars - appear promising new areas of research on the translation of advertising.
| Titolo: | Advertising |
| Autore/i: | I. Torresi |
| Autore/i Unibo: | |
| Anno: | 2020 |
| Titolo del libro: | Routledge Encyclopedia of Translation Studies, Third Edition |
| Pagina iniziale: | 14 |
| Pagina finale: | 18 |
| Abstract: | The entry - completely rewritten and expanded for the 3rd edition of the Encyclopedia - offers a thorough overview of studies in the translation of advertising material. Particular attention has been devoted to multimodal and intersemiotic approaches, interculturality, and non-Western authors, especially those whose market-driven views that - together with the critical and feminist perspectives adopted by other scholars - appear promising new areas of research on the translation of advertising. |
| Data stato definitivo: | 3-feb-2020 |
| Appare nelle tipologie: | 2.01 Capitolo / saggio in libro |
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