Business models and Innovation: Lessons from the Television Industry

The television industry has witnessed profound changes in the last decades with specific impacts on the way companies create, capture and deliver value (i.e. the business model). Explanations of such changes have typically focused on technology-driven explanations overlooking the role customers play in shaping the television industry. In this paper, we address this tension at a theoretical level emphasizing the importance of taking into account both the market- and the technology-driven perspectives when thinking of business models. By doing so, we contribute to the growing literature on business models and provide implications for managers working in the television industry.