The chapter describes how to analyse and measure customer perceived value. All the techniques for measurung customer perceived value are presented
F. Ancarani, B. Busacca, M. Costabile (2008). Customer Value Metrics. AMSTERDAM : Elsevier [10.1016/S1069-0964(08)14005-4].
Customer Value Metrics
ANCARANI, FABIO GUIDO ULDERICO;
2008
Abstract
The chapter describes how to analyse and measure customer perceived value. All the techniques for measurung customer perceived value are presentedFile in questo prodotto:
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