Low self-esteem and selfie posting among young women

Background: Self-esteem is a critical factor in online impression management strategies and could play a crucial role in explaining women’s selfie-posting behaviours. Previous works examining relationships between self-esteem and self-presentation on social media have yielded controversial results. Objective: This study was performed to clarify the relationship between self-esteem and the frequency of taking and posting own, group and partner selfies on Social Networking Sites (SNS). Methods: A sample of 692 Italian young women (18-28 years old) completed questionnaires on self-esteem, satisfaction with life, body satisfaction and selfie posting bahaviours. The low self-esteem group was compared with the high self-esteem group. Results: Results showed that women with low self-esteem are more dissatisfied with their body image and life and significantly they post fewer types of selfies compared to women with high self-esteem. Conclusion: Findings from this study provide new insights into the relation between self-esteem and selfie impression management strategies.