The global economic crisis which also affected the aviation sector lead carriers to think about new business plans in order to attract always more customers, renovating their commercial consideration and diversifying the available flying choice.
Alessandra Laconi (2014). From budget to business, from short-haul to long-haul: how low cost airlines are developing new market strategies. THE AVIATION & SPACE JOURNAL, OCT/DIC 2014 YEAR XIII N° 4, 41-43.
From budget to business, from short-haul to long-haul: how low cost airlines are developing new market strategies
Alessandra Laconi
2014
Abstract
The global economic crisis which also affected the aviation sector lead carriers to think about new business plans in order to attract always more customers, renovating their commercial consideration and diversifying the available flying choice.File in questo prodotto:
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