Annamari Vanska, Fashionable Childhood: Children in Advertising, Bloomsbury, 2017

Fashionable Childhood is a pioneering, much needed contribution to the field of fashion studies, it provides well researched theoretical and historical analysis of contemporary issues on childhood such as innocence, sexuality, race, gender and consumerism. Its constructionist approach, strongly linked to the historical and social context, stresses how clothing and visual representations contribute to shaping childhood. This book offers an enlightening analysis of innocence as a social construct, spans from the role of colours in constructing gender-specific social codes to colour as a marker of ethnicity and “otherness”.