Evaluation of user behavior and acceptance of an on-bike system

In this study, users’ acceptance of an on-bike system that warns about potential collisions with motorized vehicles as well as its influence on cyclists’ behavior was evaluated. Twenty-five participants took part in a field study that consisted of three different experimental tasks. All participants also completed a follow-up questionnaire at the completion of the three-task series to elicit information about the acceptance of the on-bike system. In the experiment phase, participants were asked to ride the bicycle throughout a circuit and to interact with a car at an intersection. Participants completed three laps of the circuit. The first lap involved no interaction with the car and served the purpose of habituation. In the second and third laps participants experienced a conflict with an incoming car at an intersection. In the second lap, the on-bike device was not activated, while in the third lap, participants received a warning message signaling the imminent conflict with the car. We compared the difference in user's behavior between the second lap (conflict with a car without the warning of the on-bike system) and the third lap (conflict with a car with the warning of the on-bike system). Results showed that, when entering the crossroad, participants were more likely to decrease their speed in case of warning of the on-bike system. Further, the on-bike system was relatively well accepted by the participants. In particular, participants did not report negative emotions when using the system, while they trusted it and believed that using such technology would be free from effort. Participants were willing to spend on average 57.83 € for the system. This study highlights the potential of the on-bike system for promoting bicycle safety.