This paper develops an empirical analysis of the determinants of the length of temporary art and cultural exhibitions. Using a sample of 659 exhibitions that took place in Italy in the period 2001–2010, a generalized linear model with a logit link and the binomial family was estimated. We also focus on the subsample of prolonged exhibitions, using a logistic accelerated failure time model. The empirical evidence supports the relevance of the subject, location and timing of the exhibition on duration; however, differences in the estimated impact of explanatory variables seem to suggest alternative marketing strategies for prolonged exhibitions.
The drowned and the saved: the determinants of success in the Italian temporary art and cultural exhibitions market / Scorcu, ANTONELLO EUGENIO; Zanola, Roberto. - In: JOURNAL OF CULTURAL ECONOMICS. - ISSN 0885-2545. - STAMPA. - 42:2(2018), pp. 201-211. [10.1007/s10824-017-9297-x]
The drowned and the saved: the determinants of success in the Italian temporary art and cultural exhibitions market
Scorcu, Antonello Eugenio;Zanola Roberto
2018
Abstract
This paper develops an empirical analysis of the determinants of the length of temporary art and cultural exhibitions. Using a sample of 659 exhibitions that took place in Italy in the period 2001–2010, a generalized linear model with a logit link and the binomial family was estimated. We also focus on the subsample of prolonged exhibitions, using a logistic accelerated failure time model. The empirical evidence supports the relevance of the subject, location and timing of the exhibition on duration; however, differences in the estimated impact of explanatory variables seem to suggest alternative marketing strategies for prolonged exhibitions.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.