In this paper we address the issue of e-commerce, considering both barriers and catalizators in the use of the Internet as a distribution channel. Basing on official figures as well as on a dataset collected specifically for our purposes, we look at today’s orientations towards shopping Online, investigating if they are influenced by habituation, and whether experience impacts the perception of risks and advantages associated with e-commerce. These analyses allow us to formulate some insight in the possible evolution of how consumers approach Online shopping as the Internet becomes more widespread and common.

A comparison of consumers’ orientation towards electronic shopping in the US and Italy

SCARPI, DANIELE
2004

Abstract

In this paper we address the issue of e-commerce, considering both barriers and catalizators in the use of the Internet as a distribution channel. Basing on official figures as well as on a dataset collected specifically for our purposes, we look at today’s orientations towards shopping Online, investigating if they are influenced by habituation, and whether experience impacts the perception of risks and advantages associated with e-commerce. These analyses allow us to formulate some insight in the possible evolution of how consumers approach Online shopping as the Internet becomes more widespread and common.
CONFERENCE PROCEEDINGS
D. Scarpi
File in questo prodotto:
Eventuali allegati, non sono esposti

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/6299
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact