Villa Platina: urbanização e moda no sertão da Belle Époque

Villa Platina was named from 1901 to 1915. Before 1915 it was named Arraial de São José do Tijuco, and after 1915 it became a city with the name of Ituiutaba. The period in which it was denominated Villa Platina maches with the period in which the arts and fashion was called Belle Époque. The aim of this article is to analyse the beginning of the urbanization process of Ituiutaba and its relation with this fashion created in great European centers. The research is based on theoretical methodological assumptions established by Fernand Baudel, in which the socio-political and economic context for the study of fashion is considered. The research is based on official documents of the municipal and state public administration, on newspapers, on fashion magazines and on bibliographical research.