Tv Series and Fashion. A look to the audiences' activities

In today’s medial scenario Tv series take up a relevant place, as they are a genre much appreciated by audiences and with multiple fruition options. Tv series become also a material made available to audiences which appropriate them in several ways. Clothes do represent one of these opportunities and seem to involve audiences, stylists and producers all at once. Costumes, or simply fashion, make in effect their contribution to a relevant component of the production of Tv series, which many audiences recognise as an autonomous pathway, an essential thematic line which helps to make narration consistent, on the one hand, and on the other hand appears to be relevant even when detached from it and progressively branching out on its own. Clothes and accessories become therefore a possible extra-diegetic interpretation key, capable of further enhancing television series. To study this scenario we have taken into consideration three TV series (Downton Abbey, ITV 2010-2015, Pretty Little Liars, ABC Family 2010-, and House of Cards,Netflix, 2013-) and some Internet and Pinterest pages linked to the series, where the relationship with the fashion world was made explicit.