Conclusion

Tourism drives economic prosperity and sustained development in many regions around the world. By recognizing the relevance of tourism as a socioeconomic phe- nomenon, this book contributes to the advancement of knowledge in the fields of tourism management, marketing, and development, with a specific emphasis on performance, strategies, and sustainability and their multiple relationships at both the company and destination levels. Regardless of the variety of cases, situations, and contexts under examination in the volume, a number of common themes have emerged and are illustrated in what follows. The first theme that can be identified is the importance of sustained competi- tive advantage. Any tourism destination (be it a country, region, or municipality) or any tourism company needs to leverage its managerial and marketing strategies, tactics, and tools to achieve and maintain sustained competitive advantage. This is more critical in the current economic environment where competition is fierce and consumers are really demanding and experienced.