Chi ha paura del katakanago? Un'analisi sociolinguistica agli albori del ventunesimo secolo.

The immense spread of katakana go in the second half of the twentieth century has raised several concerns in the academic world and within the Japanese government. In particular, at the beginning of the new millennium, a media campaign was started at the initiative of the former Prime Minister Koizumi Junichiro which aimed at limiting its effects in the linguistic life of the Japanese. In order to investigate the reasons for this change, this study intends to approach the subject from a sociolinguistic perspective through an analysis of recent studies by scholars such as Jinnouchi Masataka and Okamoto Sachiko who analyze katakana go in its dual role as an instrument of refined vocabulary enrichment as well as a promoter of a general social development.