This study shows that in order to successfully reach the Hispanic demographic in the United States, in addition to using both English and Spanish through code switching, code mixing or what is popularly known as Spanglish, an appeal to culture must also be used
The Image of Hispanics in Advertising in the United States / Betti, Silvia. - In: INFORMES DEL OBSERVATORIO/OBSERVATORIO REPORTS. - ISSN 2373-874X. - ELETTRONICO. - 009-03/2015EN:(2015), pp. 1-20. [10.15427/OR009-03/2015EN]
The Image of Hispanics in Advertising in the United States
BETTI, SILVIA
2015
Abstract
This study shows that in order to successfully reach the Hispanic demographic in the United States, in addition to using both English and Spanish through code switching, code mixing or what is popularly known as Spanglish, an appeal to culture must also be usedFile in questo prodotto:
Eventuali allegati, non sono esposti
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
