This article adopts a performative approach to analysing encounters between tourists, retailers, objects, architectures, detailing the communication devices inherent in bringing “to life” a thematic selection of a place's multiple identities to promote tourism. It draws on integrated interpretations of performative approaches, illustrating them relative to the place branding enacted at local food & wine shops to address tourists visiting Verucchio, Italy. The study contributes to the literature on tourism by proposing the concept of performative place branding, enabling a more creative, hybrid, and open-ended consideration of the relationship between tourist places and place branding. This contrasts with the “top-down” logic employed in previous studies and policies for promoting tourist destinations.
Place branding performances in tourist local food shops / Rabbiosi, Chiara. - In: ANNALS OF TOURISM RESEARCH. - ISSN 0160-7383. - ELETTRONICO. - 60:(2016), pp. 154-168. [10.1016/j.annals.2016.07.002]
Place branding performances in tourist local food shops
RABBIOSI, CHIARA
2016
Abstract
This article adopts a performative approach to analysing encounters between tourists, retailers, objects, architectures, detailing the communication devices inherent in bringing “to life” a thematic selection of a place's multiple identities to promote tourism. It draws on integrated interpretations of performative approaches, illustrating them relative to the place branding enacted at local food & wine shops to address tourists visiting Verucchio, Italy. The study contributes to the literature on tourism by proposing the concept of performative place branding, enabling a more creative, hybrid, and open-ended consideration of the relationship between tourist places and place branding. This contrasts with the “top-down” logic employed in previous studies and policies for promoting tourist destinations.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.