CRIS Current Research Information System
IRIS è la soluzione IT che facilita la raccolta e la gestione dei dati relativi alle attività e ai prodotti della ricerca. Fornisce a ricercatori, amministratori e valutatori gli strumenti per monitorare i risultati della ricerca, aumentarne la visibilità e allocare in modo efficace le risorse disponibili.
EnglishThis study is aimed at exploring perceptions of European gatekeepers toward renowned Thai fruit and coffee products protected by geographical indication (GI) and factors influencing purchasing decision of gatekeepers toward imported food products. Sixteen qualitative interviews with distribution channel gatekeepers were administered in Austria, Italy, and Switzerland in 2010. Content analysis and concept mapping were used to analyze data. Results show that Thai GI products might be interesting for European gatekeepers, but the GI attribute alone might not be sufficient to ensure that the product is successful. Support of consistent information and promotion campaigns and fulfillment of other gatekeepers’ requirements of both products and suppliers are necessary.
| Titolo: | Gatekeepers' Perceptions of Thai Geographical Indication Products in Europe | |
| Autore/i: | WONGPRAWMAS, RUNGSARAN; CANAVARI, MAURIZIO; Haas, Rainer; ASIOLI, DANIELE | |
| Autore/i Unibo: | ||
| Anno: | 2015 | |
| Titolo del libro: | Geographical Indications | |
| Pagina iniziale: | 1 | |
| Pagina finale: | 16 | |
| Abstract: | This study is aimed at exploring perceptions of European gatekeepers toward renowned Thai fruit and coffee products protected by geographical indication (GI) and factors influencing purchasing decision of gatekeepers toward imported food products. Sixteen qualitative interviews with distribution channel gatekeepers were administered in Austria, Italy, and Switzerland in 2010. Content analysis and concept mapping were used to analyze data. Results show that Thai GI products might be interesting for European gatekeepers, but the GI attribute alone might not be sufficient to ensure that the product is successful. Support of consistent information and promotion campaigns and fulfillment of other gatekeepers’ requirements of both products and suppliers are necessary. | |
| Data stato definitivo: | 19-lug-2016 | |
| Appare nelle tipologie: | 2.01 Capitolo / saggio in libro |
File in questo prodotto:
Copyright © 2022