The growing importance of tourism as a socioeconomic phenomenon, together with the understanding that even apparently profitable tourism companies and destinations endowed originally with the best assets (natural and cultural) could not survive the escalating international competition without good managerial practices (Crouch, 2011) has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.
Mariani, M., Baggio, R., Buhalis, D., Longhi, C. (2014). Introduction. New York : Palgrave Macmillan US [10.1057/9781137354358_1].
Introduction
MARIANI, MARCELLO MARIA;
2014
Abstract
The growing importance of tourism as a socioeconomic phenomenon, together with the understanding that even apparently profitable tourism companies and destinations endowed originally with the best assets (natural and cultural) could not survive the escalating international competition without good managerial practices (Crouch, 2011) has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.File in questo prodotto:
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