The adoption of e-business in the agri-food sector is not common. One of the main reasons for this is the difficulty of communicating trust. Trust helps with cross-border trade and profiting from e-business, especially in the agri-food sector, which involves products with uncertainties and risks regarding quality and safety. The objective of this chapter is to give an overview of how - and through which electronic information and communication functionalities - trust is currently generated and supported in e-business applications in the agri-food sector. The aim will be achieved through analysis of e-marketplaces regarding their functionalities for trust creation and confidence communication. The collected state-of-the-art in electronic trust generation in the food sector is integrated with the culturally sensitive typology of trust elements in business relations (especially in first transactions with a new business partner) presented in Chapter 1.
Canavari, M., Deiters, J., Fritz, M., Hofstede, G.J., van Sprundel, G., Pignatti, E., et al. (2016). A typology of trust when we introduce information technology. Wallingford : CABI Publishing [10.1079/9781845936396.0142].
A typology of trust when we introduce information technology
CANAVARI, MAURIZIO;PIGNATTI, ERIKA;
2016
Abstract
The adoption of e-business in the agri-food sector is not common. One of the main reasons for this is the difficulty of communicating trust. Trust helps with cross-border trade and profiting from e-business, especially in the agri-food sector, which involves products with uncertainties and risks regarding quality and safety. The objective of this chapter is to give an overview of how - and through which electronic information and communication functionalities - trust is currently generated and supported in e-business applications in the agri-food sector. The aim will be achieved through analysis of e-marketplaces regarding their functionalities for trust creation and confidence communication. The collected state-of-the-art in electronic trust generation in the food sector is integrated with the culturally sensitive typology of trust elements in business relations (especially in first transactions with a new business partner) presented in Chapter 1.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
