This concluding chapter summarizes the findings on the role of trust in e-business transactions in European agri-food supply networks. It is indicated that the important role of trust must be recognized to overcome barriers to ICT and e-commerce adoption but moreover trust must be correctly managed and mediated between agri-business stakeholders in the e-commerce environment with the appropriate e-commerce technology.
Trust and e-business in food supply networks: summary and conclusions
CANAVARI, MAURIZIO;NOVAK, BARBARA MILA;
2016
Abstract
This concluding chapter summarizes the findings on the role of trust in e-business transactions in European agri-food supply networks. It is indicated that the important role of trust must be recognized to overcome barriers to ICT and e-commerce adoption but moreover trust must be correctly managed and mediated between agri-business stakeholders in the e-commerce environment with the appropriate e-commerce technology.File in questo prodotto:
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