We develop and estimate a dynamic model of phisicians' prescribing behaviour when new products are introduced sequentially. While doing so, we account for a forgetting mechanism refering to the progressive decay of the impact of information and preferences associated with any previously experienced brand.
Are Physicians Just Learning or Also Forgetting about Drugs? / E. Montaguti; M. Visentin. - ELETTRONICO. - 1:(2007), pp. 32-32. (Intervento presentato al convegno Manketing Science Conference tenutosi a Singapore nel 28-30 Giugno 2007).
Are Physicians Just Learning or Also Forgetting about Drugs?
MONTAGUTI, ELISA;VISENTIN, MARCO
2007
Abstract
We develop and estimate a dynamic model of phisicians' prescribing behaviour when new products are introduced sequentially. While doing so, we account for a forgetting mechanism refering to the progressive decay of the impact of information and preferences associated with any previously experienced brand.File in questo prodotto:
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