We develop and estimate a dynamic model of phisicians' prescribing behaviour when new products are introduced sequentially. While doing so, we account for a forgetting mechanism refering to the progressive decay of the impact of information and preferences associated with any previously experienced brand.

Are Physicians Just Learning or Also Forgetting about Drugs?

MONTAGUTI, ELISA;VISENTIN, MARCO
2007

Abstract

We develop and estimate a dynamic model of phisicians' prescribing behaviour when new products are introduced sequentially. While doing so, we account for a forgetting mechanism refering to the progressive decay of the impact of information and preferences associated with any previously experienced brand.
2007 INFORMS Marketing Science Conference Proceedings
32
32
E. Montaguti; M. Visentin
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11585/51994
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