V2.0 – desire scenarios Tourism architecture is not about satisfying needs, is about fulfilling desires. To do so, basic needs must be minimized to induce users in raising the request complexity and at the same time its degree of immediateness and intuitivity. Through implementation of elementary solutions into a software and the progressive building of interfaces capable to work at more and more complex tasks levels though keeping intuitive interpretation as immediate and less language-mediated as possible, it is possible to switch from basic needs answering to scenarios formulation (with real-time variation ability) according to a complex and elaborated mind construct, in search of something that is other than reality: this is desire. Those scenarios can be both planned and built through induction: speaking in terms of music, they exploit jazz-like structures, in which there’s a basic melodic pattern that can be harmonically re-interpreted in a predicted way or through improvisation. But the logic of desire is complex indeed: desire is not optional, it is something that comes naturally once the basic needs are satisfied, yet infinitely more structured and emotionally intricate; as much as to deny itself in its act of perfection. And old quote says: “be careful of what you whish, for one day you may get it”. In terms of tourism this means that imperfection should always be part of the scenario’s interpretative architecture, thus leaving the possibility of casualness, continuously oscillating from possible states to desired states and back. We may have active users (i.e. users tend to create their own scenario, planned or inductive) or passive users (i.e. users prefer a scenario built from an intermediate operator according to their demands or choose among ready-made ones); still, the key to access the above mentioned scenarios is an appropriate interface to organize informations, a deep surface that incorporates the complex and intricate interpretative levels that lay between the raw matter of tourism offer and the user’s desires. Its effectiveness strongly depends on its degree of intuition (easiness of use): with any chance, this might be the future aspect of hospitality structures (identified by brands). Those structures exploit contemporary reality: it makes no sense anymore to call this “augmented reality” because media space-real space stratification is so much pervasive and intricate in our everyday life to mutually contaminate the two realities; separate them will leave us with the feelin’ that something’s missing. Wrestling architectures, wheretel, on-demand philosophy and opportunity maps are all possible applications (scenarios declination) that are more about desire than need. If the impact of wrestling architectures is direct, visible, “physical” (a brute force exhibition), the introduction of wheretel will cause a deeper impact on social and cultural variables.

Imperfect hosts v2.0 / A. Erioli. - ELETTRONICO. - (2007). (Intervento presentato al convegno Forms of Travel in Adrion tenutosi a Bologna nel 17-20 settembre 2007).

Imperfect hosts v2.0

ERIOLI, ALESSIO
2007

Abstract

V2.0 – desire scenarios Tourism architecture is not about satisfying needs, is about fulfilling desires. To do so, basic needs must be minimized to induce users in raising the request complexity and at the same time its degree of immediateness and intuitivity. Through implementation of elementary solutions into a software and the progressive building of interfaces capable to work at more and more complex tasks levels though keeping intuitive interpretation as immediate and less language-mediated as possible, it is possible to switch from basic needs answering to scenarios formulation (with real-time variation ability) according to a complex and elaborated mind construct, in search of something that is other than reality: this is desire. Those scenarios can be both planned and built through induction: speaking in terms of music, they exploit jazz-like structures, in which there’s a basic melodic pattern that can be harmonically re-interpreted in a predicted way or through improvisation. But the logic of desire is complex indeed: desire is not optional, it is something that comes naturally once the basic needs are satisfied, yet infinitely more structured and emotionally intricate; as much as to deny itself in its act of perfection. And old quote says: “be careful of what you whish, for one day you may get it”. In terms of tourism this means that imperfection should always be part of the scenario’s interpretative architecture, thus leaving the possibility of casualness, continuously oscillating from possible states to desired states and back. We may have active users (i.e. users tend to create their own scenario, planned or inductive) or passive users (i.e. users prefer a scenario built from an intermediate operator according to their demands or choose among ready-made ones); still, the key to access the above mentioned scenarios is an appropriate interface to organize informations, a deep surface that incorporates the complex and intricate interpretative levels that lay between the raw matter of tourism offer and the user’s desires. Its effectiveness strongly depends on its degree of intuition (easiness of use): with any chance, this might be the future aspect of hospitality structures (identified by brands). Those structures exploit contemporary reality: it makes no sense anymore to call this “augmented reality” because media space-real space stratification is so much pervasive and intricate in our everyday life to mutually contaminate the two realities; separate them will leave us with the feelin’ that something’s missing. Wrestling architectures, wheretel, on-demand philosophy and opportunity maps are all possible applications (scenarios declination) that are more about desire than need. If the impact of wrestling architectures is direct, visible, “physical” (a brute force exhibition), the introduction of wheretel will cause a deeper impact on social and cultural variables.
2007
Forms of Travel in Adrion
Imperfect hosts v2.0 / A. Erioli. - ELETTRONICO. - (2007). (Intervento presentato al convegno Forms of Travel in Adrion tenutosi a Bologna nel 17-20 settembre 2007).
A. Erioli
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/49235
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