This study presents an outline of the way 33 firms in the Italian agro-food sector present themselves via the World Wide Web. Particular attention is paid, not only to translational strategies adopted, but also to what I have labelled “textual sensitivity” by which I refer to the awareness that texts on the Net should differ from print texts simply because of the difference pertaining to the medium itself.

A Question of Taste: Translating the Flavour of Italy

CHIARO, DELIA CARMELA
2007

Abstract

This study presents an outline of the way 33 firms in the Italian agro-food sector present themselves via the World Wide Web. Particular attention is paid, not only to translational strategies adopted, but also to what I have labelled “textual sensitivity” by which I refer to the awareness that texts on the Net should differ from print texts simply because of the difference pertaining to the medium itself.
The Use of English in Institutional and Business Settings An Intercultural Perspective
57
79
Chiaro D.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11585/47913
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