Describes the current state of e-commerce in Europe and the percentages of Small and Medium Enterprises in Europe with e-business applications. Besides introduces the structure of the book, that addresses three key aspects: 1) factors influencing the adoption of ICT applications, 2) how ICT is used to improve commercial transactions, and 3) theoretical and practical factors enabling a more effective use of the Internet.
C. Gray, S. Zappalà (2006). Introduction. ALDERSHOT, HAMPSHIRE : Ashgate.
Introduction
ZAPPALA', SALVATORE
2006
Abstract
Describes the current state of e-commerce in Europe and the percentages of Small and Medium Enterprises in Europe with e-business applications. Besides introduces the structure of the book, that addresses three key aspects: 1) factors influencing the adoption of ICT applications, 2) how ICT is used to improve commercial transactions, and 3) theoretical and practical factors enabling a more effective use of the Internet.File in questo prodotto:
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