Over the last six decades, tourism has experienced continued expansion and diversification, becoming one of the largest and fastest-growing economic sectors in the world (United Nations World Tourism Organization, 2012). More specifically, in spite of sporadic shocks, international tourist arrivals have recorded a virtually uninterrupted increase: from 277 million in 1980 to 983 million in 2011. The United Nations World Tourism Organization (UNWTO) in its most updated long-term outlook of future tourism trends (Tourism Towards 2030) estimates that international arrivals worldwide are expected to reach nearly 1.8 billion by the year 2030 (an increase by 3.3% a year on average from 2010 to 2030). Cultural Heritage has played and is playing a crucial role for the development of tourism worldwide: not only Cultural Heritage generates cultural value, but it also yields economic value. In fact archaeological and historic sites, museums and monuments besides displaying an intrinsic economic value are also able to generate further economic value through their commercial exploitation as tourist attractions.

Cultural Heritage and Destination Management & Marketing: Issues and Cases

MARIANI, MARCELLO MARIA
2013

Abstract

Over the last six decades, tourism has experienced continued expansion and diversification, becoming one of the largest and fastest-growing economic sectors in the world (United Nations World Tourism Organization, 2012). More specifically, in spite of sporadic shocks, international tourist arrivals have recorded a virtually uninterrupted increase: from 277 million in 1980 to 983 million in 2011. The United Nations World Tourism Organization (UNWTO) in its most updated long-term outlook of future tourism trends (Tourism Towards 2030) estimates that international arrivals worldwide are expected to reach nearly 1.8 billion by the year 2030 (an increase by 3.3% a year on average from 2010 to 2030). Cultural Heritage has played and is playing a crucial role for the development of tourism worldwide: not only Cultural Heritage generates cultural value, but it also yields economic value. In fact archaeological and historic sites, museums and monuments besides displaying an intrinsic economic value are also able to generate further economic value through their commercial exploitation as tourist attractions.
SKILLS AND TOOLS TO THE CULTURAL HERITAGE AND CULTURAL TOURISM MANAGEMENT
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Mariani MM
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/396901
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