“When New Technologies Are Old: Re-Thinking about Electric Communi(on)cation in the Age of Social Media”

The present age (the age of social media) is probed through our cultural and technological (not too far) past. The way others use some of McLuhan’s terms to define our own present digital age are challenged. Today’s religion is viewed through the lens of the current networked digital environment in which we live. It is concluded that we live, as a result of social media, in ‘an extremely religious age.’ It is also suggested that we can better appreciate the environmental patterns characterising the age of social media if we set aside McLuhan, the media guru, for a moment, and retrieve, instead, his own approach to Christianity.