Exhibition related social events

The international business exhibitions in Italy has risen to an estimated level of 1 billion euros. Associated with this rise is a similar increase in exhibition related services. Business exhibitions create high revenues for hotels, restaurants and entertainment facilities. Exhibitors in trade shows spend huge amounts of money to entertain attendee/clients at hospitality suites, elaborate dinners and receptions. Although exhibition halls are equipped with food in bars and restaurants, special attendees are invited to additional banquets and special dinners. At these dinners, the highest quality of Italian certified food is typically served. An excellent example of the intersection of high quality Italian food and strong business tourism occurs in Bologna. Although Bologna isn’t a big city, it boasts the 5th largest conference centre in Europe and hosts a variety of international symposia, meetings, conferences, congresses. Bologna’s example of integration of fine food and social events into business exhibitions creates a more relaxed and interactive business environment that is mutually beneficial to both business and the food industry.