As the avian flu pandemic threatens Europe, consumer awareness of the ‘theoretical’ possibility of contraction of the avian flu virus through consumption of chicken saw a decline in demand at the end of 2005, with peaks between 40% - 50% in Southern European countries such as Italy whilst having little impact on demand in Northern countries like the UK. Such food scares, coupled with an increasing awareness of food safety issues by the general public, highlight the importance of evaluating the perceived risks associated with food purchasing and consumption are paramount in order to provide effective policy communication in this area.
Risk perception and chicken consumption in the avian flu age – a consumer behaviour study on food safety information / Lobb A.E.; Mazzocchi M.; Traill W.B.. - ELETTRONICO. - (2006). (Intervento presentato al convegno American Agricultural Economics Association Annual Meeting tenutosi a Long Beach, California nel July 23-26, 2006).
Risk perception and chicken consumption in the avian flu age – a consumer behaviour study on food safety information
MAZZOCCHI, MARIO;
2006
Abstract
As the avian flu pandemic threatens Europe, consumer awareness of the ‘theoretical’ possibility of contraction of the avian flu virus through consumption of chicken saw a decline in demand at the end of 2005, with peaks between 40% - 50% in Southern European countries such as Italy whilst having little impact on demand in Northern countries like the UK. Such food scares, coupled with an increasing awareness of food safety issues by the general public, highlight the importance of evaluating the perceived risks associated with food purchasing and consumption are paramount in order to provide effective policy communication in this area.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
