Based on a structured literature review, the ceramic tiles sector of Italy (benchmark) and Brazil (2nd world producer and consumer) are compared, under four strategic factors: normative, market, technology and strategic management, in order to identify critical risks for a nation strategic sector.
F. Bordignon, P.C. Kaminski, G. Timellini (2012). Guidelines for the Brazilian ceramic sector strategic development, based on a comparison with the Italian market. CFI-CERAMIC FORUM INTERNATIONAL, 89(8-9), 44-52.
Guidelines for the Brazilian ceramic sector strategic development, based on a comparison with the Italian market
TIMELLINI, GIORGIO
2012
Abstract
Based on a structured literature review, the ceramic tiles sector of Italy (benchmark) and Brazil (2nd world producer and consumer) are compared, under four strategic factors: normative, market, technology and strategic management, in order to identify critical risks for a nation strategic sector.File in questo prodotto:
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