Warthog Camp Two Brothers and Mashariki Palace. Hotel Names in Tanzania.

The East African country of Tanzania is a prime holiday destination, offering tourists a very high degree of topographic, ethnic, linguistic and socio-cultural variation. This prompted the working hypothesis that hotel names may also reflect this variety. On the basis of this hypothesis, the paper examines 442 hotel names from six different Tanzanian holiday destinations to determine whether naming preferences are attributable to the hotels’ differing locations. The data analysis will show that there is, in fact, a strong relationship between destination and a number of characteristics in hotel naming, the most striking being those contrasting Zanzibar with Mainland Tanzania.