This paper empirically examines the factors influencing winery strategies. Considering the whole population of Italian wineries producing wines with Geographical Indications (GIs), two empirical models have been developed to investigate strategic choices of GI wineries. Results suggest that high-volume strategies are likely to be associated with scale and scope economies, a high number of upstream grape suppliers and by multiproduct ranges where highly constraining designations of origin coexist with geographical indications thereby allowing greater strategic flexibility to exploit market opportunities.
Malorgio G., Grazia C., Caracciolo F., De Rosa C. (2013). Determinants of Wine Bottling Strategic Decisions: Empirical Evidences from the Italian Wine Industry. New York : PALGRAVE MACMILLAN.
Determinants of Wine Bottling Strategic Decisions: Empirical Evidences from the Italian Wine Industry
MALORGIO, GIULIO;GRAZIA, CRISTINA;
2013
Abstract
This paper empirically examines the factors influencing winery strategies. Considering the whole population of Italian wineries producing wines with Geographical Indications (GIs), two empirical models have been developed to investigate strategic choices of GI wineries. Results suggest that high-volume strategies are likely to be associated with scale and scope economies, a high number of upstream grape suppliers and by multiproduct ranges where highly constraining designations of origin coexist with geographical indications thereby allowing greater strategic flexibility to exploit market opportunities.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
