This paper empirically examines the factors influencing winery strategies. Considering the whole population of Italian wineries producing wines with Geographical Indications (GIs), two empirical models have been developed to investigate strategic choices of GI wineries. Results suggest that high-volume strategies are likely to be associated with scale and scope economies, a high number of upstream grape suppliers and by multiproduct ranges where highly constraining designations of origin coexist with geographical indications thereby allowing greater strategic flexibility to exploit market opportunities.

Determinants of Wine Bottling Strategic Decisions: Empirical Evidences from the Italian Wine Industry

MALORGIO, GIULIO;GRAZIA, CRISTINA;
2013

Abstract

This paper empirically examines the factors influencing winery strategies. Considering the whole population of Italian wineries producing wines with Geographical Indications (GIs), two empirical models have been developed to investigate strategic choices of GI wineries. Results suggest that high-volume strategies are likely to be associated with scale and scope economies, a high number of upstream grape suppliers and by multiproduct ranges where highly constraining designations of origin coexist with geographical indications thereby allowing greater strategic flexibility to exploit market opportunities.
Wine Economics. Quantitative Studies and Empirical Applications
266
296
Malorgio G.; Grazia C.; Caracciolo F.; De Rosa C.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/207227
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