Investigating Preferences for Environment Friendly Production Practices. Taste segments for organic and integrated crop management potatoes in Italian households

This paper reports some preliminary results on a mixed logit random utility analysis of conjoint data from consumers’ preferences for agricultural products. The data were collected via a telematic sample representative of Italian households. The survey instrument was implemented via a computer supported system. A multivariate normal full correlation structure is imposed in the mixed logit estimation and the implications of such a taste structure are examined.