This paper characterises the dynamics of advertising investment in a spatial monopoly, contrasting the socially optimal behaviour of a benevolent planner against that of a profit-seeking monopolist. In steady state, the monopolist always distorts both output and advertising decisions as compared to the social optimum, except in a situation where, under both monopoly and social planning, the equilibrium entails full market coverage.
Titolo: | Advertising in a Dynamic Spatial Monopoly |
Autore/i: | LAMBERTINI, LUCA |
Autore/i Unibo: | |
Anno: | 2005 |
Rivista: | |
Abstract: | This paper characterises the dynamics of advertising investment in a spatial monopoly, contrasting the socially optimal behaviour of a benevolent planner against that of a profit-seeking monopolist. In steady state, the monopolist always distorts both output and advertising decisions as compared to the social optimum, except in a situation where, under both monopoly and social planning, the equilibrium entails full market coverage. |
Data prodotto definitivo in UGOV: | 2005-09-28 19:11:17 |
Appare nelle tipologie: | 1.01 Articolo in rivista |
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