This paper characterises the dynamics of advertising investment in a spatial monopoly, contrasting the socially optimal behaviour of a benevolent planner against that of a profit-seeking monopolist. In steady state, the monopolist always distorts both output and advertising decisions as compared to the social optimum, except in a situation where, under both monopoly and social planning, the equilibrium entails full market coverage.

Advertising in a Dynamic Spatial Monopoly / LAMBERTINI L.. - In: EUROPEAN JOURNAL OF OPERATIONAL RESEARCH. - ISSN 0377-2217. - STAMPA. - 166:(2005), pp. 547-556.

Advertising in a Dynamic Spatial Monopoly

LAMBERTINI, LUCA
2005

Abstract

This paper characterises the dynamics of advertising investment in a spatial monopoly, contrasting the socially optimal behaviour of a benevolent planner against that of a profit-seeking monopolist. In steady state, the monopolist always distorts both output and advertising decisions as compared to the social optimum, except in a situation where, under both monopoly and social planning, the equilibrium entails full market coverage.
2005
Advertising in a Dynamic Spatial Monopoly / LAMBERTINI L.. - In: EUROPEAN JOURNAL OF OPERATIONAL RESEARCH. - ISSN 0377-2217. - STAMPA. - 166:(2005), pp. 547-556.
LAMBERTINI L.
File in questo prodotto:
Eventuali allegati, non sono esposti

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/1710
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 21
  • ???jsp.display-item.citation.isi??? 13
social impact