The paper shows the results of a research on wine tourism in 2000 in the light of the activities of the Osservatorio sul Turismo (National Body on Wine Tourism), with the end in view of making a contribution to the analysis of the wine tourism phenomenon which has widely grown in the last decade. Taking into account the different levels of wine tourism development in the selected areas, the motivational research was conducted and aimed at meeting the various needs already known so as to make an initial assessment of the level of the services offered in the more progressive areas and to identify the elements of wine tourism that might appeal to prospective tourists. A descriptive analysis of the results demonstrated salient characteristics in the profile of the tourists but the more significant information is in the application of the multiple correspondence analysis to the data in single questionnaires. The paper analyses these results, highlighting the potentialities and the limits of the instrument used in interpreting the qualitative questionnaire data. From the graph of the first and second axes emerge the subdivision of the tourists interviewed from those "Not belonging to the sector" to those "belonging to the sector" (interpretation of the first axis) and from the "Enthusiastic" to those "Uninterested" (interpretation of the second axis). All in all, there are four types of wine tourists: 1) the professional, 2) the cultured, 3) the enthusiastic (who has already had some previous experience in wine tourism, 4) the wine tourist by chance.
Silvia Gatti, Federico Maroni (2004). A profile of wine tourists in some Italian region vineyards: an application of the multiple correspondence analysis. DIJON : VDQS.
A profile of wine tourists in some Italian region vineyards: an application of the multiple correspondence analysis
GATTI, SILVIA;
2004
Abstract
The paper shows the results of a research on wine tourism in 2000 in the light of the activities of the Osservatorio sul Turismo (National Body on Wine Tourism), with the end in view of making a contribution to the analysis of the wine tourism phenomenon which has widely grown in the last decade. Taking into account the different levels of wine tourism development in the selected areas, the motivational research was conducted and aimed at meeting the various needs already known so as to make an initial assessment of the level of the services offered in the more progressive areas and to identify the elements of wine tourism that might appeal to prospective tourists. A descriptive analysis of the results demonstrated salient characteristics in the profile of the tourists but the more significant information is in the application of the multiple correspondence analysis to the data in single questionnaires. The paper analyses these results, highlighting the potentialities and the limits of the instrument used in interpreting the qualitative questionnaire data. From the graph of the first and second axes emerge the subdivision of the tourists interviewed from those "Not belonging to the sector" to those "belonging to the sector" (interpretation of the first axis) and from the "Enthusiastic" to those "Uninterested" (interpretation of the second axis). All in all, there are four types of wine tourists: 1) the professional, 2) the cultured, 3) the enthusiastic (who has already had some previous experience in wine tourism, 4) the wine tourist by chance.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
