Undoubtedly, tourist behavior and decision making has always been a central issue in the tourism management literature (Papatheodorou 2001). Numerous studies identified various factors causing people to visit a destination (Um and Crompton, 1990), (Crompton and Ankomah, 1993) and (Nadeau et al., 2008) which basically can be categorized by pull and push factors (Crompton, 1979 and Dann, 1977). The post-industrial tourism is more concerned on cultural aspects and phenomena than in the past. The present crisis is leading tourism toward immaterial aspects. UNESCO is confirming this tendency inscribing immaterial heritage in a dedicated list. In fact culture is closely related to education and psychological aspects. This is probably due to many causes: - Climate change. - A loss of authenticity and originality of exotic destinations causing homogenization. - The banality of distant places drawn near by low cost air companies. - The standardization of modern life which doesn’t allow space for personal evolution. - The increased education. - The complexity of our societies. As a consequence tourists are looking for experiences, sensations than […] The status is now no more conferred by sites, but by events. tourists typically face a dilemma- they want the products or services possibly that match their needs, but are also afraid of making wrong decisions and getting a bad purchase experience. Hence, tourists hesitate to make the final decision (Wong and Yeh, 2009). it is essential to understand tourists knowledge for marketing management decisions, designing effective communication, campaigns, and service delivery (Gursoy and McCleary 2004:353). Theoretical support for tourist risk perception stems from Anderson’s (1981) information integration theory (IIT) and Roger’s (1975) protection motivation theory (PMT) (Sönmez and Graefe 1998:172).imply that future travel behavior would be influenced by images of safety and risk that individuals have of regions (Sönmez and Graefe 1998:172). Risk perceptions of tourists have become even more important in their decision making (Floyd and Pennington-Gray 2004:1051). The concept of risk perception most often used by consumer researchers defines risk in terms of the consumer’s perceptions both of the uncertainty and the magnitude of the possible adverse consequences (Dowling and Staelin, 1994 and Cho et al., 2006). Previous studies have used both subjective and objective measures to assess the knowledge level of consumers (Park et al., 1994). Expert consumers are likely to have a superior knowledge of existing alternatives; they are also likely to have a superior ability to encode new information and to discriminate between relevant and irrelevant information. Thereby, the level of consumer product knowledge indeed influences the decision making behavior (Wong and Yeh, 2009).
The Economic Crisi will be able to arrest the consume of space?
GALVANI, ADRIANA
2010
Abstract
Undoubtedly, tourist behavior and decision making has always been a central issue in the tourism management literature (Papatheodorou 2001). Numerous studies identified various factors causing people to visit a destination (Um and Crompton, 1990), (Crompton and Ankomah, 1993) and (Nadeau et al., 2008) which basically can be categorized by pull and push factors (Crompton, 1979 and Dann, 1977). The post-industrial tourism is more concerned on cultural aspects and phenomena than in the past. The present crisis is leading tourism toward immaterial aspects. UNESCO is confirming this tendency inscribing immaterial heritage in a dedicated list. In fact culture is closely related to education and psychological aspects. This is probably due to many causes: - Climate change. - A loss of authenticity and originality of exotic destinations causing homogenization. - The banality of distant places drawn near by low cost air companies. - The standardization of modern life which doesn’t allow space for personal evolution. - The increased education. - The complexity of our societies. As a consequence tourists are looking for experiences, sensations than […] The status is now no more conferred by sites, but by events. tourists typically face a dilemma- they want the products or services possibly that match their needs, but are also afraid of making wrong decisions and getting a bad purchase experience. Hence, tourists hesitate to make the final decision (Wong and Yeh, 2009). it is essential to understand tourists knowledge for marketing management decisions, designing effective communication, campaigns, and service delivery (Gursoy and McCleary 2004:353). Theoretical support for tourist risk perception stems from Anderson’s (1981) information integration theory (IIT) and Roger’s (1975) protection motivation theory (PMT) (Sönmez and Graefe 1998:172).imply that future travel behavior would be influenced by images of safety and risk that individuals have of regions (Sönmez and Graefe 1998:172). Risk perceptions of tourists have become even more important in their decision making (Floyd and Pennington-Gray 2004:1051). The concept of risk perception most often used by consumer researchers defines risk in terms of the consumer’s perceptions both of the uncertainty and the magnitude of the possible adverse consequences (Dowling and Staelin, 1994 and Cho et al., 2006). Previous studies have used both subjective and objective measures to assess the knowledge level of consumers (Park et al., 1994). Expert consumers are likely to have a superior knowledge of existing alternatives; they are also likely to have a superior ability to encode new information and to discriminate between relevant and irrelevant information. Thereby, the level of consumer product knowledge indeed influences the decision making behavior (Wong and Yeh, 2009).I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
