It is impossible to understand the political success of Beppe Grillo without taking into consideration his peculiar communication style - coming from the centuries-old tradition of the political satire - as well as his ambivalent relationship with the traditional media. Grillo on the one hand dislikes boradcast TV and uses the Internet to communicate with the activists of the Movimento 5 Stelle (m5S), on the other, being a comedian, is brilliantly capable to attract television and press attention on his words and actions. The essay aims at showing how the main features of Beppe Grillo's style of communication - from his frequent use of foul words to his distinctive body language - have given origin to his success, but have at the same time set a significant limit for his movement political experience.
Come comunica Grillo. Dal turpiloquio al linguaggio del corpo
COSENZA, GIOVANNA
2013
Abstract
It is impossible to understand the political success of Beppe Grillo without taking into consideration his peculiar communication style - coming from the centuries-old tradition of the political satire - as well as his ambivalent relationship with the traditional media. Grillo on the one hand dislikes boradcast TV and uses the Internet to communicate with the activists of the Movimento 5 Stelle (m5S), on the other, being a comedian, is brilliantly capable to attract television and press attention on his words and actions. The essay aims at showing how the main features of Beppe Grillo's style of communication - from his frequent use of foul words to his distinctive body language - have given origin to his success, but have at the same time set a significant limit for his movement political experience.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
