Methodological Problems in Gender and Media Research

This paper will focus on the main questions that have arisen from a methodological point of view relating to the theoretical and research area of "gender and media", which continues to be the subject of discussion and debate. This field of study was started in the United States on the strength of the feminist movements in the nineteen-sixties and seventies, and soon spread to European countries. The methodology chosen by sholars has changed over the course of time, depending on: the interpretative paradigm underlying the researchers; the sociocultural context; the type of contents offered by the media; and technological innovations in the communications field.