A decision support system for fund raising management based on the Choquet integral methodology

The employment of a decision support system for optimizing fund raising strategies is crucial to the management of non-profit organizations. Commonly considered methodologies utilize the organization’s donor database in order to gather and analyse information. However, many organizations, especially small- and medium-sized ones, do not own or efficiently manage a database, and consequently, the usual methods are inapplicable. In this paper, a decision support system is developed that is able to identify the most promising fund raising strategies on the basis of the organization’s profile. The profile factors of a non-profit organization are analysed and hierarchically organized in a decision tree in order to effectively employ the Choquet integral methodology, which is recommended in these kinds of multi-criteria decision problems. The results obtained in the real operational context show the effectiveness of the proposed system.