Analysing tourist satisfaction at a mature and multi-product destination

The paper investigates whether the relationship between destination attributes and overall visitors satisfaction, at a mature and multi-product destination, changes over time and with respect to tourists types. Multi-group Multi-wave Lisrel models are tested on data taken from the Tourist Satisfaction Survey conducted in Rimini from 2004 to 2006. The analysis shows that leisure service is the main destination attribute affecting overall satisfaction. In evaluating the destination, no differences over time and between tourist types are also detected. Empirical findings are used to propose management strategies supporting destination competitiveness.