Women´s Choices and Taste: Production, Circulation and the Advertising of Fashion in Regency England

In dialogue with the remediation of Regency mania’s often ahistorical character on various levels, the essay delves into some aspects of Regency era dress production, circulation and advertising. It intends to question whether there were, and if so, who they were, figures who determined women’s choices, controlled and guided women’s taste and fashion and, in doing so, carved a significant space within the Regency female cultural and socio-economic sphere that today, within the uncontrolled and multi-layered phenomenon of the Regency mania, seems to be often ignored.