Looks at interaction among corporate social responsibility , perceived quality and corporate reputation among customers of a brand of Panetone.
Gatti L., Caruana A., Snehota I (2012). The Effect of Corporate Social Responsibility and perceived quality on corporate Reputation, and Purchase Intention: Implications for Brand Management. JOURNAL OF BRAND MANAGEMENT, 20(1), 65-76 [10.1057/bm.2012.2].
The Effect of Corporate Social Responsibility and perceived quality on corporate Reputation, and Purchase Intention: Implications for Brand Management
CARUANA, ALBERT;
2012
Abstract
Looks at interaction among corporate social responsibility , perceived quality and corporate reputation among customers of a brand of Panetone.File in questo prodotto:
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