Mission statements are fairly ubiquitous, particularly among large organizations. However, if they are to have a chance of achieving the desired positive outcomes, they must first be readable and comprehensible to the targeted stakeholders. The purpose of this paper is to investigate this issue, to answer the question of whether the mission statements of large companies are readable or not.
Setayesh S., Pitt L.F., Caruana A. (2011). How readable are mission statements? An exploratory study. CORPORATE COMMUNICATIONS, 16(4), 282-292 [10.1108/13563281111186931].
How readable are mission statements? An exploratory study
CARUANA, ALBERT
2011
Abstract
Mission statements are fairly ubiquitous, particularly among large organizations. However, if they are to have a chance of achieving the desired positive outcomes, they must first be readable and comprehensible to the targeted stakeholders. The purpose of this paper is to investigate this issue, to answer the question of whether the mission statements of large companies are readable or not.File in questo prodotto:
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