This chapter discusses the marketing aspect of organic meat. Many factors influence the organic food purchase behavior and these factors are described. With organic meat being sold for high premium prices, the consumers' willingness to pay for these products is an important attribute to determine the potential of these products. Sociodemographic variables of the organic food consumers are described to get an overview of the organic consumer profile.
van Loo E., Caputo V., Nayga R. M., Canavari M., Ricke S. C. (2012). Organic meat marketing. OXFORD : Wiley-Blackwell [10.1002/9781118229088.ch5].
Organic meat marketing
CAPUTO, VINCENZINA;CANAVARI, MAURIZIO;
2012
Abstract
This chapter discusses the marketing aspect of organic meat. Many factors influence the organic food purchase behavior and these factors are described. With organic meat being sold for high premium prices, the consumers' willingness to pay for these products is an important attribute to determine the potential of these products. Sociodemographic variables of the organic food consumers are described to get an overview of the organic consumer profile.File in questo prodotto:
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