AVAPla: A Tool for Supporting Public Interest Communication via Computational Argumentation

Public Interest Communication (PIC) seeks to deliver messages to the public through communication strategies that align with ethical and social values. Despite its social relevance, the field currently lacks formal tool-supported methods for designing value-sensitive campaigns. This paper presents AVAPla, a web-based tool developed within the EPICA project to assist in planning PIC campaigns through computational argumentation. AVAPla enables users to construct arguments that consider both audience characteristics and underlying values, offering visual and analytical features to assess their potential impact and effectiveness. A use case is provided to demonstrate how the tool can support more targeted and persuasive public interest communication.