Bleisure – the combination of leisure time and business travel- and wellness became an important discussion in corporate travel management to combat burnout of employees and decrease employee turnover. Practising outdoor physical activities at the destination can be part of the stress reduction strategies for employees. In this context, the accessibility and attractiveness of urban green infrastructure can facilitate business travellers’ decisions on spending their leisure time on physical activities. Survey research is prepared to understand the preferences of conference and fair attendees and to derive managerial implications for the destination under analysis.

Zoltan, J., Masiero, L. (2025). Urban Green Infrastructure and Bleisure Travel.

Urban Green Infrastructure and Bleisure Travel

Zoltan Judit
Primo
;
Masiero Lorenzo
Secondo
2025

Abstract

Bleisure – the combination of leisure time and business travel- and wellness became an important discussion in corporate travel management to combat burnout of employees and decrease employee turnover. Practising outdoor physical activities at the destination can be part of the stress reduction strategies for employees. In this context, the accessibility and attractiveness of urban green infrastructure can facilitate business travellers’ decisions on spending their leisure time on physical activities. Survey research is prepared to understand the preferences of conference and fair attendees and to derive managerial implications for the destination under analysis.
2025
Conference Proceedings of the 12th Advances in Hospitality and Tourism Marketing and Management
114
115
Zoltan, J., Masiero, L. (2025). Urban Green Infrastructure and Bleisure Travel.
Zoltan, Judit; Masiero, Lorenzo
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/1025626
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